A heck of a lot pretty obvious things, it seems.
We recently posted a piece, 10 Annoyingly Preventable Ways You Turn Off Customers, that touches on many of the same things expressed in the infographic from Small Biz Trends below. A lot of us have this misconception that all you have to do is get noticed. But the reality is that have to get your audience to act — otherwise, getting their attention is pointless.
Here’s how you’re messing up.
- 96% don’t offer guides or white papers
- 70% don’t have clear calls to action on home pages
- 72% don’t have calls to action on other pages
- 27% don’t include a phone number on their home pages
- 68% don’t include an e-mail address on their home pages
- 38% bury their e-mail address
- 31% bury their phone number
- 82% don’t reference their social media
- Many of these issues could be avoided if there is a better understanding about the purpose of sites across the entire development team.
- As we discussed in a previous piece, problems can arise when the responsibilities of different people involved in the side are not aligned well enough.
- Phones have been around since the 1870’s, and while their functions have expanded, for businesses they still serve the same basic purpose — to help them directly talk with customers. Online conversations and social media’s great, but you will usually need a phone, regardless.
- If you can educate your customers better than your competition, the benefits might not be immediately apparent to you, but you’ll sure as heck find yourself with a more loyal fanbase.
- It really all boils down to empathy and studying how your audience might react.
What missed opportunities will you cover next? Comment below!