Biz Features

What Is Wrong With Your Small Business? [INFOGRAPHIC]

by . March 27th, 2015

A heck of a lot pretty obvious things, it seems.

We recently posted a piece, 10 Annoyingly Preventable Ways You Turn Off Customers, that touches on many of the same things expressed in the infographic from Small Biz Trends below. A lot of us have this misconception that all you have to do is get noticed. But the reality is that have to get your audience to act — otherwise, getting their attention is pointless.

Here’s how you’re messing up.




  • 96% don’t offer guides or white papers
  • 70% don’t have clear calls to action on home pages
  • 72% don’t have calls to action on other pages
  • 27% don’t include a phone number on their home pages
  • 68% don’t include an e-mail address on their home pages
  • 38% bury their e-mail address
  • 31% bury their phone number
  • 82% don’t reference their social media


  • Many of these issues could be avoided if there is a better understanding about the purpose of sites across the entire development team.
  • As we discussed in a previous piece, problems can arise when the responsibilities of different people involved in the side are not aligned well enough.
  • Phones have been around since the 1870’s, and while their functions have expanded, for businesses they still serve the same basic purpose — to help them directly talk with customers. Online conversations and social media’s great, but you will usually need a phone, regardless.
  • If you can educate your customers better than your competition, the benefits might not be immediately apparent to you, but you’ll sure as heck find yourself with a more loyal fanbase.
  • It really all boils down to empathy and studying how your audience might react.

What missed opportunities will you cover next? Comment below!


Arthur Piccio manages YouTheEntrepreneur and has managed content for major players in the online printing industry. He was previously BizSugar's contributor of the week. His work has appeared multiple times on The New York Times' You're the Boss Small Business Blog. He enjoys guitar maintenance and reading up on history and psychology in his spare time.