Guerrilla warfare refers to military confrontations where the supposedly weaker side makes use of odd strategies before jumping on the clueless enemy. The concept of guerrilla advertising is very similar–it involves unconventional ads that can literally stop people in their tracks.
Guerrilla advertising exhibits the product or service in an extraordinary manner using atypical tactics and strategies. When executed properly, creatively and at the right time, it can make a definite impact on its viewers. For this collection, we’ve gathered 42 of the best guerrilla advertising samples from around the world.
WWF: Paper Dispenser
“save paper. save the planet”
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Resident Evil Extinction: Elevator
“Advertising of “Resident Evil Extinction” movie. Opening doors of elevator show Milla Jovovich chasing another dozen of zombies.”
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Powerhouse Gym: Cable flys
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Amnesty International: Eye tracking
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Arturo Calle Fragrances:
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Original Shundi: Shuriken Attack
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Sweet Pete’s Bike Shop: Bike Safety Cling
“Look before you leave.
20% of cycling accidents involve children.”
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Calcutta School of Music: Learn to appreciate
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Public awareness: Burden
“Your contribution can end child labour”
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Utah Museum of Fine Arts: Frame
“See the world through the eyes of Monet and 22 other masters. Monet to Picasso, June 23-September 21.”
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Clue: Blood
“Everyone’s a suspect.”
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Coca-Cola: New grip bottle
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darylstock.com: Watermark
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Dogcoach: Names promotion, Pee in the snow
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Denver Water Ad: use only what you need
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The Father Bob Maguire Foundation: Bins
“For the homeless, every day is a struggle.
Donate today and help us feed the homeless.”
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Fisch Franke: Fish
“Fresh as can be.”
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Havaianas: Flower Beds, 1
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Folliderm: Bald man
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Wymehcko: Bag Full of Beer
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Gold’s Gym: Elevator
“Being overweight makes it harder. Get in shape”
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Head and Shoulders: Chalkboard
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Superman: Elevator
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Juice Salon: Escalator
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Kingston Technology: Beach
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McCain Smooth-eez: Blender
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McDonald’s: Fresh salad billboard
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MTV Switch: Fuss
“Global Warming. What’s all the fuss about?”
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NFS (Dutch Stutter Foundation): Stutter billboard
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Natural Resources Defense Council: Bus shelter
“Water is reaching the most unexpected places. Stop Global Warming”
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Vick: Boogers
“Shoulda used Vicks.
NyQuil is #1 pharmacist recommended. Available at your local supercenter.”
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Offsetters: Stop Global Warming
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Oreo: Elevator
“Milk’s Favorite Cookie”
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P&G Pantene Pro-V Anti_Dandruff Shampoo: Dandruff is not appetizing
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Pantene Anti-Breakage Shampoo: Rapunzel
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Quit: Premature Ending
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Alteco Super Glue: Steel span wire
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Tide: Stainbroidery
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Tops Supermarket: Tops Net
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Unicef Finland: Mom
“Thank you for caring, we hope there are more people like you. Be a mom for a moment.”
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WWF: Stop
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Yuzu Sushi: Sushi To-Go
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