by Patrick Ilagan . April 26th, 2013
In this issue of Creative Advertising Ideas, we are going to check out wandering men wearing flower costumes, child advocacies, beauty campaigns, nature trails and awesome illustrations about hard work and triumph.
The trouble with social media is that people get a false sense of charity. Slacktivism as described by the Joint United Nations Programme on HIV/AIDS is something where people who support a cause by performing simple measures instead of being truly engaged or devote to make a change. This latest advertisement of Unicef asks people to not just like the page for support but also donate for vaccine.
Three years ago, Granola-Bar brand Nature Valley and McCann Erickson took people into an interactive hiking experience. Using the latest imaging and video technology, they made use of the Google Street View to map trails in three National Parks. The campaign proved to be a success and was awarded with two gold Lions at Cannes. Just recently, they added new features and new trails for viewing. The new site boosts an interactive map with a really wonderful conservation content.
Dove has been pretty aggressive with their campaigns lately and with their recent viral campaign, Dove asserts the idea of real beauty. In their latest billboard at Tel Aviv, Israel Dove made this display with a young woman hiding behind of what seems to be like a cloth with the copy:
Six out of ten girls are ashamed of their bodies. Mom, join the conversation about the ideals of beauty.
This is to encourage mothers and their daughter to address their low self-esteem issues with their appearance.
As adults, we already know that too much of the good stuff is bad, especially if we are talking about those sweet savory treats. During Childhood Obesity Month in Puerto Rico, Subway made this advert wherein they let children do their own shopping. Being kids, they picked the sugary stuff while parents watched in horror. The video was then aired on local media that triggered a great discussion in social media.
Not everyone likes flowers specially if they are allergic to it. Now what would happen if these flowers are two men in costume out to scare people when they least expect it? Competing against giant anti-allergy products around the world, Allergease, the first all-natural lozenge, released this hilarious web film to show that they too can handle the job.
World famous beer maker Guinness recently released these series poster to celebrate hard work, failures and triumphs. The series features three stories of three different people aiming to climb the top—an entrepreneur, a rock star and a pool player. The illustrations are very detailed tellings of the hardships and the eventual triumph of each story. Behind this amazing poster series is BBDO Proximity based in Singapore.
How do you guys like this week’s Creative Advertising Ideas? Tell us which ads you like the most!