It’s time to cap off the week with some creative advertising ideas! This week we are going to go simple and subtle!
Advertisements doesn’t always have to be flashy in order to deliver a message, sometimes they have to be a bit muted in order to create impact to the viewer.
Staedtler
Print
A simple change in detail can go in so many ways. For example, in photography, cropping off some parts can change the whole story of the photograph. That is what the newest ad of Staedtler did but instead of cropping they decided to change the colors instead by juxtaposing 3 illustrations with different colors with 3 different outcomes.
You might like: 56 Minimalist Print Advertisements That’ll Make you Think
IBDD
Outdoor
IBDD who is also known as Brazilian Institute of the Rights of People with Disability is advocating for a better accessibility for the handicapped in Brazil. Their idea to make the general public aware is by sticking up crooked posters with the copy: “Simple solutions can improve the lives of many people”. Their aim is when a person fixes the poster it highly emphasizes the idea that a simple way can make a big difference.
You might like: A Collection of Awesome Vector Film Posters
Pacific Blue Cross
Outdoor
Cheeky and well placed, that is what this ad of Pacific Blue Cross, a Canadian health provider, did. To remind Canadians the chance to get a good health coverage before crossing over, they replicate road signs and placing it in the US-Canada borders. Apart from poking fun at the expensive US health care, replicating road signs and placing it near the borders made this ad really hilarious and effective.
You might like: 11 Creative Outdoor Advertisement Designs
Brax
Print
Changing the perspective to present a different view is one of the most common thing done in art direction. Sometimes a simple zoom in can make a boring product interesting. One example is this the new ad of Brax. The series of print ads show a macro view of the sponge. Witty and highly amusing. Y&R definitely hit this one well.
You might like: 20+ Brochure Design Examples: Ideas for your Print Projects
Right2Water.eu
Outdoor
To emphasize their call for better water sanitation, right2water.eu combined the images of a droplet of water and the interior view of the throat to show the act of shouting out loud. This ad is not only graphically minimalist in style but as well as in delivering their message.
You might like: The Minimalist Art of Pictograms
Which advertisement is your favorite? Let us know in the comments below!