People ignore design that ignores people.
I feel quite strongly that when it comes to designing, there should be a clear understanding between the work and the one experiencing it. Whatever your message you’re trying to convey should be made clear and be understood by the viewer, it’s a two-way process – and this is called visual communication. We ignore something that is not designed enough as much as designs that are over-powering. Here’s an easy list on how to strike the perfect balance for effective visual communication.
The infographic was created by the lovely people of Column Five, a visual agency based in both California and New York. Their blog is a pretty interesting read and you can also check them out on twitter!
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