Infographic — The Psychology of Color: A Color Guide For Designers

by . June 13th, 2013

Color is an essential factor in the world of graphic design and advertising. Not only that it brings in depth and emphasis to a design, but it also gives the feel and mood of a design.

Graphic design is not just only about making beautiful layouts and fantastic designs, but it is also about connecting to the people who we are targeting at. One can consider it as a part of psychology because designers are tasked to understand and connect with people through designs.

One tool that we designers use to connect with people of color. Color gives an array of emotional and visual cues. It also sets the tone and attracts people’s attention to the design. While learning color theory is essential for graphic designers, it is also a great measure of understanding the meaning of different colors.  One good insight about color is from American stage director Vincent Minnelli, who said, “I use colors to bring fine points of story and character.

Today we will feature this awesome infographic about the Psychology of Color.

Psychology : Color Theory | Piktochart ...

From Visually.


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