Designing an effective marketing tool is affected by various factors. Say for example, an effective business card can be achieved by the right campaign or distribution method and of course, design aesthetics. The design and how the content are presented in your card determines how your recipients would remember you and your business. In considering the design of your business cards, determining the elements to use is not enough to ensure its effectiveness. You must also consider how each element of design when used could affect your clients’ perception about you and other psychological aspects. Having said this, MarketingProfs created an infographic based from UPrinting‘s idea on the psychology of business cards. The resource focuses on the five most important elements of an effective business card including typography, spacing, font choice, whitespace and color.
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