5 Automatic Email Reports to Help You Understand Your Site

by . July 14th, 2014

The Elements

Knowledge is power.

This day and age, tons of information flows around the air, you could almost taste it. As each day passes, so do millions of emails, Google searches, and phone calls. And as this information passes, you need to catch up to maximize your potential.

Listed here are five automatic email reports noted by Redditor SaltwaterShane that let you know about things you care about right away, giving you a step up in life.


This cool app tells you when your site is down via email, SMS, Twitter, or the Pingdom app itself. By checking your site every minute if it’s up, Pingdom becomes your eyes when you’re not on the site yourself. It boasts great names in its clientele including Instagram, Twitter, Pinterest, and Google and claims to send 3 downtime alerts per second to its 400,000 customers. It also sends detailed reports so you know how well your customers are experiencing your website. Best of all, It’s got a free package for one site.

However, some people report accuracy problems with Pingdom, while others don’t feel it at all. An alternative which Pingdom migrants trust is NodePing, which is at $15/month for 1000 monitors.

Google Alerts


Tying up to their most popular search engine, Google Alerts emails you search results based on topics you want to track down. This means that it not only works on people searching for your site, but also for people searching for competitors, related products and services, or that next big scoop you’ve been stalking. Like a lot of Google services, this one is completely free.

Google Analytics Alerts

GAA gets somewhat related results to Pingdom, but instead of notifying you of downtime, Google Analytics tracks down specific traffic changes, such as if your traffic from Peru spikes over 1,000 views per day, and notify you about it. Knowing whether you have a massive increase or decrease in traffic lets you know whether your site is working to its fullest or not. You could also find the sources of these changes, allowing you to address multiple possible events right away. Alerts come in both regular, automatic ones, and custom ones that tell you if your site has broken through a threshold you specified.


IFTTT stands for “If This Then That” and that’s exactly what it does. This handy automator lets you use websites to trigger tasks. For example, if you get tagged in a Photo on Facebook, or get hashtagged on Twitter, you could automate that so it sends you a message or makes a certain post on Facebook. The reason it’s on this list is its ability to send you mail whenever someone does something of your interest in multiple online social platforms. It’s like Analytics Alerts but with less-detailed data, but a lot more functionality.



When things start rolling in, it can be a major pain to check your stats every day. But it HAS to be done. You need to know what’s happening, when it’s happening, and why. Unexpected things happen all the time, such as an old post getting a spike, or an SEO penalty flies in from the window. Whatever happens, you really need to know. Briefmetrics sends you summarized weekly reports from your Google Analytics. If you still don’t know your stats with this baby up, nature help you.

And that’s it. Five email reports that help you get your head in the game. Do you trust a email report service that isn’t part of this list? Did you replace one of the ones mentioned with something else? Tell us in the comments below.

image sources: jDevaun via photopin cc