How Instagram Started — Founder Kevin Systrom Explains [INFOGRAPHIC]

by . July 1st, 2015

This infographic explains how two guys launched the decade’s killer app in two weeks.

In a recent Quora post, Instagram’s Kevin Systrom explained just how IG got off the ground in two weeks. Funders and Founder’s Anna Vital breaks it all down in this thought-provoking infographic.

How Instagram Started

Check out Kevin‘s full post here.

Things you should know:

  • You will never duplicate IG’s success. NEVER.
  • You can’t always copy other people’s success, but you can learn from them.
  • You HAVE to know your niche. It’s all about the niche.
  • Delivering the best user experience is winning most of the battle.
  • Momentum is a precious resource. It’s almost always best to get off the ground first, then fix things later.
  • This has almost become the expected business model in tech — which is why post-2000’s we’ve downloaded patch after patch after patch…
  • Is that an opportunity? Up to you to find out.
  • Anna Vital is a total boss at these infographics.
  • Play a few games of  Dungeons and Dragons for a fun way to find out about teamwork.


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Arthur Piccio manages YouTheEntrepreneur and has managed content for major players in the online printing industry. He was previously BizSugar's contributor of the week. His work has appeared multiple times on The New York Times' You're the Boss Small Business Blog. He enjoys guitar maintenance and reading up on history and psychology in his spare time.